Czech beer is considered part of national heritage and has long been just
as popular abroad as it has been at home. But over the last several years,
beer consumption in the Czech Republic has been on a slow but steady
decline which prompted all major breweries to look for new ways of
attracting the pampered Czech beer drinker. In our beer special today, we
examine a new hit on the market – low-alcohol fruit beers, or radlers,
put out by three biggest beer producers – Pilsner Urquell, Staropramen,
and Heineken.