Budějovický Budvar, the state-owned maker of Budweiser Buvar beer has
terminated a deal with rival US Budweiser brewer Anheuser-Busch, according
to the AP. Under the 2007 deal, the two rivals, who have been engaged in a
decades-long legal dispute of the Budweiser trademark, the Czech Budvar
beer was distributed by Anheuser-Busch in the US under the brand name
“Czechvar”. Despite an initial surge in sales to the US, Budvar
complained that post-2008, the new owners of Anheuser-Busch, the Belgian
company InBev, lost interest in the product, with 2011 sales only at 30%
of
what had been projected. According to Budvar, the company United State
Beverages located in Stamford, Connecticut will now take over distribution
of Czechvar from InBev.