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Czechs are the worlds biggest beer drinkers and breweries are doing good business - so why should they try to change anything? The answer is "ethics" says Ivan Sima secretary of the association of Prague breweries. Czech brewers want more people to drink their beer "in moderation", and they have worked hard to present the golden brew as something more than a pub drink. In this week's Magazine DL talks to Mr. Sima about a new code of ethics which the country's leading brewers have adopted, Czechs drinking habits, why most Czech pubs sell only one

The country's five leading brewers are setting a new trend in the business - they have drafted and adopted a strict new code of ethics that goes beyond the regulations set by the law on advertising. Commitment to this new code of ethics is voluntary and the smaller brewers in the country - of which there are many - have so far failed to respond to an appeal to support the initiative. Its advocates claim that although sales and profit margins are important there are certain boundaries that should not be crossed. Czechs are the world leaders in beer

New Year's Eve always reminds you that a lot of us like a good drink. As I walked through Prague's Old Town Square this New Year's, the popping of corks and the crackle of broken glass mixed with cheers in Czech, English, German and Italian. Prague's historic centre was filled with revellers from all over Europe, so it was not only the Czechs who were drinking. But do the Czechs in particular have a problem with alcohol consumption, as statistics suggest?

Drinkers of Czech Budweiser beer in Great Britain have nothing to fear as the brewery gets the go ahead from a British court to continue selling the famous Czech lager. The Budweiser Budvar brewery in South Bohemia, has been locked in a lengthy battle with Anheuser-Busch, the world's largest brewer, over the well-established Budweiser name. The trademark dispute has been going on for almost a hundred years and continues to be fought in courtrooms throughout the world.

The Czech Republic is famous the world over for its beer, and the Czechs drink more beer per head than any other nation in the world, with the average person downing over 300 half-litres a year. Even though most Czech pubs only serve one brand of beer, you are still offered two different strengths of pivo (beer) - ten degree or the more expensive twelve degree.

The producer of one of the Czech Republic's most famous beers - Pilsner Urquell - announced on Wednesday that for the first time ever, the famous brew will be produced outside the city of Plzen. Pilsner Urquell, owned by the beer giant South African Breweries, announced that it was planning to open a satellite brewery in the Polish town of Tychy, in the heavily industrial Katovice area. Dita Asiedu has more.