Czech brewers have established a “beer fund” to fight rising imports
of cheap, low-quality beers, the daily Hospodářské noviny reported on
Monday. Members of the fund include Plzeňský Prazdroj, Heineken, Budvar
as well as the Czech Beer and Malt Association. Under the motto “Czech
beer - Our Beer”, the alliance plans to stage marketing campaigns to draw
attention to the issue, and to support the EU’s protected geographical
indication for Czech-produced beers. The head of the Czech Beer and Malt
Association, František Šámal, said the project should ensure a long-term
sustainability of Czech beer. Imports of foreign, mainly Polish beer,
increased nearly three times last year, reaching just below one million
hectolitres.