The trailer for the 2007 Karlovy Vary Film Festival is a highly kinetic and
graphic introduction told through various typefaces. It was also the first
– and so far the last – break with the festival’s traditional
practice of using directed pieces with actors. The ad is exemplified by
several things at once: immaculate decorum, for one – it is about film
and nothing but film. Hyper-minimalism for another: the entire video uses
exactly five words: “Karlovy”, “Vary”, “International”,
“Film”, “Festival”. And last, symbolism and sound effects that
convey