There's a new Czech lager on the American market with a centuries old
tradition and a highly contentious name: Budweiser Bier. That's beer spelt
the German way, b-i-e-r. But it should come as no surprise that
Anheuser-Busch of St. Louis -- the world's largest brewer and the maker of
Budweiser beer, b-e-e-r, is having none of it. And so, just as the lager
known here as Budweiser Budvar must be sold as Czechvar in the States,
this relative newcomer to the Budweiser trademark battle will be labelled
B.B. Burgerbrau, although marketed as "beer from