The well-known polling agency TNS Factum recently completed the latest
chapter in an on-going study mapping Czechs' relationship to advertising
in the media. The poll, which began over a decade ago, traditionally asks
how Czechs feel about ads - whether they feel there is over-saturation in
the media, what standards they expect, how they feel about the display of
sex, and whether or not they are ultimately influenced by the ads when
they go to the store.