The bitter spirit Fernet is one of the most popular alcoholic drinks here
in the Czech Republic. Based on Italy's Fernet Branca, Fernet has been
made in this country since 1927, when an Italian businessman named
Lionello Stock opened a factory in Pilsen. The present-day company Stock
Pilsen is keen to expand its market beyond the Czech Republic's borders,
and has just started exporting its products to the United States. I spoke
to sales director Radek Svoboda, and asked him if the company was
concentrating on parts of the US with a relatively large