If products bear such labels as Parma ham, Emmenthal cheese, Cognac or
Champagne, you know you're buying the real thing, produced only in one
specific area of Europe under strict supervision. Soon a similar label
could be attached to one very special Czech product: Czech brewers have
filed a request with the European Commission to have the "Czech
Beer" brand registered, ruling out the possibility of watery
imitations flooding the market.