What began as Rekola, the NGO, is now an NGO-slash-successful
socially-conscious business. If you need to get quickly from A to B in
Prague or a number of other Czech cities, pinpointing the nearest Rekola
bike through an online app is simple, and the bikes are easy to spot
because they are… pink. For a mere 32 crowns for single use, you can zip
around the so-called Pink Zone here in the capital. Rekola now has almost
15,000 registered users across the country and is even looking to expand
abroad.