The Czech food rating app Foodgroot aims to “disrupt” the industry by
giving consumers the power to evaluate every product on the grocery store
shelf with the touch of a button. At the most basic level, this means the
quality to cost ratio – whether it’s worth paying more for a certain
brand. Down the road, Foodgroot founder and CEO Petr Václavek says, the
app will rate products on over 70 parameters, from their organic make-up,
eco footprint, and impact on food security – even to what kind of grass
milk cows are eating.