A campaign by Saatchi & Saatchi Berlin, dubbed Days of Hope recruits
homeless people to present the weather on European television stations
across Europe. The campaign, aimed to raise awareness of the growing number
of homeless on the Old Continent, has proved successful in many European
states. This winter the Czech Republic joined in, giving Czech TV viewers a
close up look at life out on the streets in freezing cold temperatures. One
of the organizations involved in the effort is the Czech Salvation Army. I
asked Pavla Vopeláková of its Czech