The small Moravian town of Litovel is home to the world’s largest hard
cheese factory. Since 1996 when the Italian company Orrero set up its
production there, its Gran Moravia cheese has been conquering markets in
around the world. Today, the Litovel cheese plant produces around 6,000
tonnes of the parmesan-type cheese, a great majority of which is sold in
Italy. In this edition of Marketplace, we talk to the owner of the Orrero
company, Roberto Brazzale who says parmesan is not the right name for its
flagship product.