In the mid-1990's a new player entered the Czech retail sector -
hypermarkets. Hypermarkets, or warehouse stores as they are referred to in
North America, are massive retail spaces where shoppers can purchase
anything from food, clothes, CD's, sporting equipment, electronics, and
even insurance policies in some cases. Hypermarkets have been springing up
like mushrooms in the Czech Republic as they have become extremely popular
with consumers. During the communist era Czechs were limited to small
state owned stores where the selection was poor and