The national tourism agency CzechTourism has launched a new advertising
campaign branding the Czech Republic as a ‘land of stories’, using
experiences famous figures such as Goethe, Einstein, Apollinaire and Peter
the Great had in the country to attract visitors from abroad. The new
campaign invites potential tourists to make the Czech Republic the place
for their own stories just as famous figures from their countries have done
before them. Maggie Lund caught up with Leon Sverdlin, creative director of
the advertising company Mark BBDO, whom CzechTourism