The Czech brewer Budějovický Budvar scored a major victory on
Thursday when the top European Court ruled that global rival Anheuser-Busch
InBev could not register the Budweiser name as a EU-wide trademark. The
decision brought to an end a 14-year-long legal dispute, meaning that
Budějovický Budvar will not have to fear that its own trademarks in 19
European countries could be challenged. In Great Britain the Budweiser
name, for example, is used both by Budvar and Anheuser-Busch, but in
Germany only Budvar has rights to the brand.