It's not so long ago that Czechs had to get used to a new name of a
traditional alcoholic beverage, when what for generations was called
"rum" was renamed "tuzemak" - short for "tuzemsky
rum" or "domestic rum". That was because of EU regulations
stipulating that only spirits distilled from sugar-cane can be called rum.
Now it appears that a popular dairy product, traditionally marketed under
the name Pomazankove maslo, a kind of fresh tasting creamy cheese, will
have to change its name, too.