The Czech Republic seems to have been hit by a wave of brand nostalgia. If
you owned a car before 1989, it was most probably a Skoda, you wore Botas
shoes, a Prim watch, cooked your dinner in a Remoska portable oven, chewed
on Pedro chewing gum and did your washing with the so-called Stag soap.
Skoda is one of only a few traditional trademarks that have successfully
survived the influx of western brands and products after the fall of
communism. Many other household names succumbed to the tough competition,
but in recent years old brands have been