Selling a country's image abroad is by no means an easy task - and when a
survey six months ago indicated that many of the Czech Republic's
neighbours thought the majority of Czechs were peasants whose major export
was sunflower oil, it became alarmingly clear something needed to be done,
to present the country in a rich, relevant, and above all, more truthful
light. The Foreign Ministry announced a competition to find a new logo for
the Czech Republic by the end of the year. The winner was chosen last
week.