In 2004 Vít Klusák and Filip Remunda made a big splash with Český Sen,
or Czech Dream, about a hoax they pulled on shoppers in Prague, using a big
advertising campaign to draw them to a non-existent hypermarket. The
documentary, originally their final project at film school, received a good
deal of international attention for the way it raised questions about
consumerism in a post-communist society.