Gambrinus makers sell beer under fake craft brand in bid to boost reputation

03-06-2015

The makers of the Czech beer Gambrinus have admitted to selling it under a fake microbrewery brand in order to help improve its reputation. Producers Plzeňský pivovar set up the bogus Patron microbrewery in a village in West Bohemia and began supplying the purported craft lager to specialised pubs in Prague and Plzeň. Revealing the unusual marketing step, Plzeňský pivovar said it had been taken because Gambrinus had begun to receive a bad name despite its high quality.