The civic association IQ Roma Servis has awarded 11 employers with the label “Ethnic Friendly”. Among the companies who were given the label are Frutana Gold, Stavzem and the Museum of Roma Culture. To date, some forty companies and institutions have been labeled ethnically friendly by the civic association. The initiative was inspired by clients of IQ Roma Servis, who frequently experienced discrimination when searching for a job. The initiative aims to highlight employers who do employ citizens of Romani origin and promote equal opportunities for ethnic employees on the country’s labor market. The association has been handing out the label since 2007.